Fear of missing out — or “FOMO” — might be one of the media industry’s greatest blessings. But it also might be its curse. People don’t want to miss out on the buzziest new show. But once it’s over, they move onto the next big thing. Subscriber management is a huge challenge for streaming services and media providers battling to maintain attention in between big-ticket events. … [Read more...] about Could data and AI be the key to giving streaming subscribers full-time FOMO?
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Retailers — Use My Data to Make Me a Better Gift-Giver
Are you using your retail data from holiday shoppers effectively? The data you collect around special occasions and celebrations provides a wealth of information that, if used right, can make shopping easier for your loyal customers and gain you lots of new ones. Each time someone buys a gift, it could provide endless opportunities for the retailer. With AI and CRM, you can … [Read more...] about Retailers — Use My Data to Make Me a Better Gift-Giver
Enhancing Customer Engagement with Salesforce Data Cloud
Today on the Salesforce Admins Podcast, we talk to Chris Zullo, Global Practice Director of Customer 360 and Marketing at AllCloud. Join us as we chat about integrating Marketing Cloud and Data Cloud and how you can do more with your data. You should subscribe for the full episode, but here are a few takeaways from our conversation with Chris Zullo. Bring all your customer data … [Read more...] about Enhancing Customer Engagement with Salesforce Data Cloud
What Is Social Selling, and How Does It Work?
At the core, buying and selling are social activities. Think about how much you depend on your digital neighbors — checking your social networks and online reviews — before you commit to buying something important. Even if it’s not a major purchase, other people’s opinions and experiences consciously and unconsciously factor into your buying decisions. Gone are the days when … [Read more...] about What Is Social Selling, and How Does It Work?
Personal Selling: How To Build Better Customer Relationships and Close More Deals
People don’t buy things — they buy feelings. And while the world has become comfortable making purchases without any human interaction, the personal touch is more important than ever for making a successful sale. Consumers often don’t consciously know why they make the purchases they do, and 95% of purchasing decisions are subconscious, according to Harvard professor Gerald … [Read more...] about Personal Selling: How To Build Better Customer Relationships and Close More Deals