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There’s a lot that goes on behind the scenes for sales teams before a deal is ever closed — and a sales development representative (SDR) is key to the process. You can think of SDRs as your company’s supporting players. While they may not be your star closers, they complete the vital presales tasks that set your entire team up for success. Without them, the show — or sale — … [Read more...] about Helping Closers Close More — The Important Role of Sales Development Representatives (SDRs)

Ever since a CD copy of Sting’s “10 Summoner’s Tales” became the first item sold on the internet in 1994, customers have left behind a trail of digital breadcrumbs that can tell you a lot about their likes and dislikes. For today’s businesses, data is a crucial component of success. And when it comes to analyzing consumer behavior, having the right data is key. Let’s look at … [Read more...] about Consumer Behavior: How to Spot Trends and Make Decisions

Remember Lotus 1-2-3? WordPerfect? These once popular apps are classic examples of business software considered indispensable but that’s since gone the way of the dinosaurs. It’s a perennial challenge with no easy solution. As any IT professional can attest to, maintaining an enterprise tech stack can often feel like a game of Whac-A-Mole. You deploy software to solve a … [Read more...] about How AI Extends the Shelf Life of Your Business Apps

With a subscription business model, a customer doesn’t pay for your product or service all at once. It’s a pay-as-you-go relationship, where you can nurture relationships and and enjoy consistent revenue streams, and the growth that follows, over time as customers continue to renew. That’s the vision anyway. The truth is subscription business models don’t always succeed. They … [Read more...] about What is a Subscription Business Model?

If generative AI is so intelligent, why are off-the-shelf LLMs so bad at writing a personalized email or answering a customer service question? The simple answer: There’s a lot that AI models simply don’t know. Although LLMs are trained on billions of data points, the information they don’t have tends to be precisely what you would need to generate a meaningful email or … [Read more...] about How AI Grounding Reduces Generative Hallucinations and Ensures Better Outputs