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The consumer goods (CG) industry spends $200 billion each year to promote products in stores. But 90% of companies fail to deliver on their retail execution strategy! CG companies can’t afford to miss sales opportunities. Margins are tighter than ever as changing inflation and supply chain issues make it harder to price items affordably and keep them in stock.  To bring in more … [Read more...] about How to Make Your Retail Execution Budget Pay Off

This post describes new and planned features, so we want to remind you of our forward-looking statement, which states you should only make purchasing decisions based on existing features and functionality. In a world where the internet is woven into the fabric of our daily lives, accessibility is a human right. If we don’t make the technology we build accessible for everyone, … [Read more...] about Use Salesforce’s AI Capabilities to Increase Accessibility for Your Users

Admins, have you ever needed to have actions taken in Salesforce if something happens in an external system? Have you ever needed to log an error or notify people if an error occurs? If yes, then a platform event-triggered flow might be what you need. In this post, we’ll provide a high-level overview of a platform event-triggered flow, share use cases solved with a platform … [Read more...] about What Is a Platform Event-Triggered Flow?

It was a SaaSy timeMeet Astro: Your guide to SalesforceMeet Astro’s friends: The Salesforce charactersYou are welcome here, with all our Trailheart I’m Domenique, sometimes better known as “Astro’s mom.” I’m the guardian of the entire lineup of Salesforce characters, and people ask me all the time how they came to be. So here’s the story! It was a SaaSy time Way back in 1999, … [Read more...] about Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends

Salesforce expertise has never been more importantTell me all about superbadgesDemonstrate your Salesforce skills with superbadgesGo further with Super SetsTips for earning a superbadgeKeeping superbadges and super sets super secure “What’s so ‘super’ about superbadges?” If you’ve ever wondered this — or haven’t even heard of Salesforce superbadges and super sets —you’ve come … [Read more...] about Advance Your Career With Salesforce Superbadges and Super Sets