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Paul Bookstaber

Gross Sales vs. Net Sales: Understanding Key Differences

January 10, 2024 by Paul Bookstaber Leave a Comment

Quick: What’s the difference between gross sales vs. net sales? Not everyone is a born financial analyst, so don’t feel bad if you’re not entirely sure — you’re in good company. Just 45% of sales leaders have high confidence in the accuracy of their forecasting (including their projection of gross and net sales), according to Gartner. Even if you’re crushing your sales quotas, … [Read more...] about Gross Sales vs. Net Sales: Understanding Key Differences

The Complete Guide to Sales Route Planning

December 14, 2023 by Paul Bookstaber Leave a Comment

Sales route planning is critical to a sound sales strategy. If you do it right, you’ll reap the rewards of connecting your sales reps to high-value opportunities at the right time. This can be a complex process. But with planning and the right technology, sales teams can get the most out of every day in the field. Here’s everything you need to know to get started. What you’ll … [Read more...] about The Complete Guide to Sales Route Planning

What is Customer Obsession? Steps, Examples, & Importance

December 12, 2023 by Paul Bookstaber Leave a Comment

A bad experience is one of the top reasons a customer will leave a brand, and younger generations are increasingly likely to abandon ship for this very reason. That’s why fostering a customer-obsessed culture can improve an organization’s health and longevity. While you may have heard of customer obsession and think your company is hitting the mark, how can you be sure? “The … [Read more...] about What is Customer Obsession? Steps, Examples, & Importance

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