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Paul Bookstaber

Non-Recoverable Draw: The Sales Rep’s Safety Net

March 15, 2024 by Paul Bookstaber Leave a Comment

Many sales reps rely on commission to make a decent living. So when they’re unable to close enough deals to generate healthy commission earnings, they’re at risk of not making enough money to support themselves. But there are ways that companies can support sales reps during times when their commission is low – including a non-recoverable draw. In this article, we’ll define … [Read more...] about Non-Recoverable Draw: The Sales Rep’s Safety Net

How to Write Sales Follow Up Emails That Actually Get Opened (Templates and Tips)

March 13, 2024 by Paul Bookstaber Leave a Comment

“Just wanted to check in…” I don’t know about you, but emails that start this way almost always go straight into my trash folder, and I know I’m not alone. If you aren’t taking the time to personalize your follow-ups, you may be leaving money on the table. Wondering where to start? We’ll walk through effective follow-up techniques, how to craft a compelling email, and templates … [Read more...] about How to Write Sales Follow Up Emails That Actually Get Opened (Templates and Tips)

What Is Cost Plus Pricing? How Do You Use It In Sales?

February 7, 2024 by Paul Bookstaber Leave a Comment

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet. Below, we’ll talk about what cost pricing is, how to use it effectively, and some … [Read more...] about What Is Cost Plus Pricing? How Do You Use It In Sales?

Learn to Use the Percentage of Sales Method to Improve Your Forecasting

January 30, 2024 by Paul Bookstaber Leave a Comment

When forecasting your company’s financial future, the right calculations can make the difference between on-target projections and missed opportunities. You might think you know when your sales are up or down (and how that affects the bottom line), but are you using the right formula? If you’re unsure, look no further: The percentage of sales method is one of the most easiest … [Read more...] about Learn to Use the Percentage of Sales Method to Improve Your Forecasting

MQL vs. SQL: What Are They How Do They Help You Sell?

January 26, 2024 by Paul Bookstaber Leave a Comment

Turning prospects into customers is a bit like a relay race. Imagine the marketing team as the first runner. They’ve sprinted hard, nurturing each lead with care and precision, and now they’re holding the baton of customer interest. Next up is the crucial moment: passing the baton to the sales team, set to dash to the finish line, er, close. This is the thrust of converting … [Read more...] about MQL vs. SQL: What Are They How Do They Help You Sell?

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