Lauren Wallace

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. But when you click the Buy button, you get an irritating out-of-stock message: “Currently unavailable.” How frustrating. The backstory here is all about inventory management.  Proper inventory management allows companies to keep track of all … [Read more...] about What Is Inventory Management? Real-Time Visibility and Other Techniques

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. But a goal without a plan is just a wish. And that’s where an ecommerce strategy comes in.  Your ecommerce strategy is your roadmap to success. It includes everything from the technology used to build and maintain your website to the … [Read more...] about Keys To a Winning Ecommerce Strategy (Hint: Put Your Customers First)

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Here are some of the biggest trends that will affect your business over the coming … [Read more...] about 10 Ecommerce Trends That Will Influence Online Shopping in 2024

There’s probably a digital merchandiser to thank for a lot of your most treasured purchases, whether it’s apparel in your closet, your favorite toiletries, or home decor. Merchandisers are like the matchmakers of the shopping experience: They connect customers with products they’ll love. These experts — who curate and categorize items, and make sure they’re findable on a … [Read more...] about Ecommerce Merchandising: 5 Ways To Boost Conversions