We all know sales teams have to do more with less. We live in an era of tighter budgets and higher margins. It’s a tale as old as time: economic hardships force sellers to adapt their methods. That often means finding channel partners to expand your reach without adding headcount. But you can’t just find a channel partner and expect them to fly solo. For a new channel to be … [Read more...] about What Is Channel Activation? 6 Steps to Selling with Partners
What Is Sales Engagement? A Way to Make Stronger Connections and Win the Deal
Imagine walking into a shoe store and being immediately approached by a salesperson who tries to sell you the most expensive pair of shoes. This approach is often unsuccessful because it focuses solely on making a quick sale rather than understanding your needs. Great sales engagement is more like an art. It involves forming a genuine connection with customers and responding to … [Read more...] about What Is Sales Engagement? A Way to Make Stronger Connections and Win the Deal