We get it—when you hear about Data Cloud’s Unified Profile, your mind jumps straight to “golden record.” It’s tempting to think of it as a shiny new customer master, a shortcut to perfection. But before you lock in that idea, let’s take a step back and reset some expectations. Understanding what the Unified Profile is (and what it isn’t) will help you use it more effectively in … [Read more...] about Rethinking the Golden Record: The Advantages of Data Cloud’s Unified Profile