On your marks. Get set. Go! Your marketing and sales teams are off and running — one of them conducting customer research and running ads and the other finding and nurturing prospec— Wait a minute. Doesn’t that mean both of them are bringing in leads? How do you which to go with — or which are best fits for your product? If you want your marketing and sales teams to reach the … [Read more...] about Why Sales and Marketing Have to Work Together if You Want to Win