Consumers are getting serious about values-driven shopping. A whopping 84% of them say a company’s environmental practices influence their spending decisions. And 40% of consumers are open to paying extra for eco-conscious products during the holiday shopping season.
For the sake of your customers — and the planet — it’s critical to make sustainable ecommerce a priority. From more mindful packaging to greener delivery options, here are a few practical ways to make a real and lasting impact.
Gearing up for peak shopping season?
Get tips and insights from the new Holiday Guide for Retailers.
Start preparing Optimize shipping and fulfillment for a greener holiday season
As soon as a customer clicks the Buy button, the countdown to delivery begins. On any given day, shoppers expect zippy fulfillment, but during the holidays, fast delivery is
Read the full article on Salesforce.org blog.
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