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84% Of Shoppers Buy With Sustainability in Mind. Here’s What That Means for Your Business

October 26, 2023 by Salesforce Insider Leave a Comment

Consumers are getting serious about values-driven shopping. A whopping 84% of them say a company’s environmental practices influence their spending decisions. And 40% of consumers are open to paying extra for eco-conscious products during the holiday shopping season.

For the sake of your customers — and the planet — it’s critical to make sustainable ecommerce a priority. From more mindful packaging to greener delivery options, here are a few practical ways to make a real and lasting impact. 

Gearing up for peak shopping season?

Get tips and insights from the new Holiday Guide for Retailers.

Start preparing Optimize shipping and fulfillment for a greener holiday season

As soon as a customer clicks the Buy button, the countdown to delivery begins. On any given day, shoppers expect zippy fulfillment, but during the holidays, fast delivery is

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