Your company’s product or service may be incredible — but if your customer experience is not, you may lose customers. We found that 94% of people say how a company treats them influences their decision to buy, and 48% have switched brands for better customer service. Setting high customer service standards helps your team deliver an excellent experience.
But be careful how you approach these goals. If you push your agents to meet unreachable standards without the tools and training that make delivering a great service experience possible, you’ll only frustrate them — and your customers.
Get actionable customer service insights
High-performing service organizations are getting more out of their data by using AI in their CRM to become more efficient and raise customer satisfaction scores. See how in our latest State of Service report.
Read the full article on Salesforce.org blog.
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