Think about your last frustrating customer service experience. More likely than not, it involved talking to agents, trying to resolve the issue in many (exhausting) ways, and repeating your situation over and over again. Isn’t there an easier way to get customer issues resolved — without a scorched-earth review on social media? Yes, and contact center CRM software can make it happen.
Contact center CRM software, also known as customer relationship management software, is a tool used by contact centers to improve customer experiences. The software stores information about customers, tracks customer interactions, and simplifies communication and customer service channels — all in one place. In short, it helps businesses resolve issues faster.
As poor service is the #1 reason consumers stop purchasing from a company, getting customer service right has never been more important. But is contact center CRM software the best option for your business? Let’s tackle
Read the full article on Salesforce.org blog.
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