Empowerment is the greatest form of impact. Why? Because it’s not something you can give, but rather a way to unlock the potential in others.
Effective pro bono volunteer programs — also known as skills-based volunteering — are built upon this idea. While the obvious benefit is that nonprofits and schools are empowered by resources that might otherwise be out of reach, the value extends further. For volunteers, it enables skills development, and improves wellbeing by connecting their work with their purpose. For the companies that offer these programs, it helps create the kind of company culture that attracts and retains talent.
So you might say that pro bono volunteering is a win-win-win. In fact, we’ve been saying this for almost a decade! However, we’ve learned over the last eight years that the reality is that what comes out of these programs is even bigger
Read the full article on Salesforce.org blog.
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