During and post-pandemic, the options for lifelong learning courses, programs, and certificates have skyrocketed. There is no shortage of options for learners looking to upskill and reskill. Here are three tips to have your lifelong learning program stand out among the competition.
1. Differentiated Experience
Simply put, the best online experience a customer has anywhere becomes the experience they expect everywhere. The reputation of a learning institution drives initial interest, but it’s the experience that keeps learners enrolled (and re-enrolled) in future programs. Recruiting prospective learners and nurturing them requires the ability to provide a differentiated experience, including a simple registration and purchasing experience. Any disconnect between processes that cause additional work for the learner can be frustrating, leaving the institution with an abandoned shopping cart.
2. Communication
Read the full article on Salesforce.org blog.
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